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Insights, product updates, and practical guidance for verified surveys and community decision-making.

Tracy Wehringer

Proof of human is becoming internet infrastructure. Survey research just felt it first.

In the space of a few days in May 2026, two companies with nothing to do with market research made the same argument we have been making since day one: the internet needs a way to prove there is a real person behind an action. On May 4, 2026, Proof, an identity authorization network that … Continue reading Proof of human is becoming internet infrastructure. Survey research just felt it first.

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Tracy Wehringer

What 2026’s research adds up to

Five separate developments this year, from five sets of people who do not work together. Read individually, each is a story. Read together, they describe one shift, and it is not the one most coverage is reporting. The year in five findings January, the journals. Nature reported on an AI chatbot built to be indistinguishable from … Continue reading What 2026’s research adds up to

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Tracy Wehringer

What the $50,000 “Bot Olympics” actually is, and why it matters to anyone buying survey data

A plain-English explanation of the challenge CloudResearch and MIT put in front of the research industry, what the prize money is really for, and what it does and doesn’t prove. The short version The $50,000 is not a research grant and not a prize pool split between detection vendors. It is a bounty. CloudResearch has … Continue reading What the $50,000 “Bot Olympics” actually is, and why it matters to anyone buying survey data

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Tracy Wehringer

The 1.2 Percent

Most consequential local decisions are made after hearing from a tiny, self-selected fraction of the community. We know precisely who that fraction is, and it does not look like the community it speaks for. A planning board takes a vote on Tuesday night. Fourteen residents spoke. Eleven were opposed. The board, acting in good faith … Continue reading The 1.2 Percent

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Tracy Wehringer

The Verification Gap: What 2026’s Research Says About AI, Trust, and Survey Data

Every year, the research and polling industries face the same question: can we still trust the person on the other end of the survey? In 2026, that question stopped being theoretical. Between January and July, a cluster of academic publications, industry reports, and infrastructure announcements converged on the same conclusion from different directions: AI-generated and … Continue reading The Verification Gap: What 2026’s Research Says About AI, Trust, and Survey Data

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Tracy Wehringer

Data Integrity Language for RFPs and Proposals: Copy, Paste, Win

Free clause language for research buyers and firms. Raise the bar, then clear it. Why this exists Data integrity is showing up in research RFPs, but the language is usually vague: “describe your data quality procedures.” Vague requirements get vague answers, and vague answers are how fraudulent data keeps winning. This post gives both sides … Continue reading Data Integrity Language for RFPs and Proposals: Copy, Paste, Win

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How to Prove Your Survey Data Is Clean to a Skeptical Client
Tracy Wehringer

How to Prove Your Survey Data Is Clean to a Skeptical Client

Detection protects your dataset. Proof protects your client relationship. They are not the same thing. The question that ends client relationships It rarely arrives as an accusation. It arrives as a polite question in a readout: “How confident are we in this sample?” Or a procurement line: “Describe your data integrity controls.” Or worst, a … Continue reading How to Prove Your Survey Data Is Clean to a Skeptical Client

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Tracy Wehringer

Survey Fraud in 2026

How AI Broke Survey Research, And What to Do About it. by Tracy A. Wehringer, CMO Executive Summary Survey research is facing an existential crisis. The same AI technologies transforming business are simultaneously destroying the integrity of survey data. In 2026, nearly one-third of all survey responses are fraudulent, and traditional fraud detection methods catch … Continue reading Survey Fraud in 2026

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